Welcome to the Jo Brothers Media Academy

It's great having you here!



"Invest in your learning, knowledge is the currency of the 21st Century."

Jo Brothers


Jo is known as the Social Media Pioneer of New Zealand, leading global brand Air New Zealand, for seven years as Global Digital & Social Media Manager and has advised businesses, social media teams, social media managers, digital marketers, business owners, board members and more on how to connect and what to expect!

She knows that social media is all about connecting with people and gaining their most valuable assets “time and attention” through content that captures their hearts and minds.

Jo has been coaching and training people for the past 20 years in the magic of “how she does what she does" in strategy, social media, digital marketing, content creation, understanding and mastering new and emerging media, podcasting and digital trends and is super excited that all her knowledge can now be shared with you at the Jo Brothers Media Academy.

In all of her courses, she shares her unique understanding of media, the rise in digital marketing & social media, and the ways in which people want to connect with each other on digital and social networks with content, video, voice, storytelling, blogs and more.

Every day brings changes in the ways we communicate and the Jo Brothers Media Academy is designed to make your life easier by equipping you with the "How to..." when it comes to Digital Marketing, Social Media, Content, Content Marketing, Voice, and Video. 

Jo understands the galaxy of media & digital platforms that are available, and knows the winning strategies required to deliver business objectives that are scalable for any size business - small, medium or large, through to reinvention as she has been involved with reimagining traditional businesses needing to move into the digital world.

Learning should be fun, easy to understand and offer quick actionable insights. Which is exactly how Jo has created her courses, so that you are able to get going and started right now!

If you are thinking about taking a course to either, upskill, reskill or just want to bring an idea to life through media, you have come to the right place.

Courses Available - 12 October 2018

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About Jo

Director of External Relations I Westpac NZ

Sue Foley

Director of External Relations I Westpac NZ

Jo Brothers is someone I am more than happy to recommend as a leader in the area of social and digital strategy and management. She truly understands all available channels better than most but is also able to communicate options in a way that anyone can clearly understand. Her warm engaging personality makes Jo someone that is extremely easy to work with and her calmness under pressure is also a strong attribute.
Founder I worldwomen

Theresa Gattung

Founder I worldwomen

Jo Brothers is that rare person - wonderfully imaginative and creative , her work shines with joyfulness yet at the same time she is quick, very structured and completely comfortable delivering to deadlines. She adds value to everything she takes on.
Former CEO I Air New Zealand

Rob Fyfe

Former CEO I Air New Zealand

Jo pioneered Social Media for Air New Zealand, establishing the Social Media channels from zero fans through to a 1.5 million community size with a Klout score of 89+. Air New Zealand was the leading New Zealand brand in social media for the seven years Jo was Global Digital & Social Media Manager. Under Jo's leadership Air New Zealand had break through digital and social media strategies that were recognised globally as world class. Air New Zealand was ranked in the top 5 Airlines globally for social media impact compared to its operational size of being the 45 largest Airline by fleet at that time.